[No wonder monetizing eyeballs¹ isn't working for traditional media outlets trying to transport themselves meaningfully to the web;)] I’ve been reading New York magazine over RSS for some time now and always thought that most of their content didn’t come through the feed to tempt me to buy the magazine itself (yeah right), but upon picking up the magazine for the first time in quite a while I realized that its heft (relative to a static screen at least) gives the impression of content that is simply not there; once you strip away the advertisements (of which there are many) and the space-hogging photo illustrations (which are just as numerous as the advertisements) and the white-space-maximizing layout design² there’s like four New-York-circlejerk articles in the entire thing, which truly begets the question: why am I reading New York Magazine anyway as if I’m not from the land of the Grand Ole Opry, The Vols, and Graceland, as if a toponymic pop-culture magazine can give me all the cred I need to be the urbane sophisticate I yearn to embody³?